Wellness & Prevention Center
Wellness & Prevention Center (WPC), of South Orange County, California, set out to help youth and families be healthy. Starting as a school based drop in center that provided teens mental health services, WPC wanted to provide alcohol and other drug (AOD) prevention resources and community education materials to teens and parents for both mental health and AOD.
Limerent created a campaign that encouraged parents to engage with WPC on social media and subscribe to a monthly e-newsletter. The campaign was able to engage thousands of parents. WPC was able to use all of these connections to local parents to distribute educational materials and organize community events and activities.