Case Study

Providence Mission Hospital wanted to reach out to parents whose first language is Spanish, so Limerent created the Crianza Positiva, a sister campaign to the English-language Raising Healthy Teens.

Driven by the belief that parents are already doing an exceptional job, Crianza Positiva was crafted through an immersive learning process, engaging directly with Spanish-speaking parents to identify their specific needs. The goal of the campaign is to equip parents with the tools and support they need to foster healthy relationships with their teens and engage in meaningful conversations about avoiding substance use.

Instead of merely translating information from the Raising Healthy Teens website, Crianza Positiva took a transformative approach known as ‘transadapting”. This involved tailoring the campaign’s content, context, and approach to the unique cultural nuances and experiences of the Spanish-speaking community in South Orange County.